If You Want to Increase Conversions, Try my A/B Testing Course on LinkedIn Learning

Diagram explaining how A/B testing is done

In May 2020, LinkedIn Learning released my new A/B testing course, the Data Science of Experimental Design. If you want an experimental scientist to teach you how to do a whole experiment online and actually do the statistics properly so you can gain insight, you want to take this A/B testing course.

One awesome feature of this A/B testing course is you only need to know how to use Excel to complete it!

If you know R or SAS, it’s a plus, but it’s not necessary.

Published October 26, 2020. Fixed typo on October 31, 2020. A/B testing diagram by Maxime Lorant, available here. Photograph of Condensation Cube by Hans Haacke, available here. Added FTC verbiage December 5, 2020.

A/B testing seems straightforward, but there are a lot of picky details. What A and B conditions do you actually test? How long do you run the test? How do you calculate the statistics for the test? Answer your questions by taking this LinkedIn Learning course.

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